Cronic Digital

Direction, audiovisual production, and post-production developed in collaboration with Cronic Digital, an advertising and marketing agency based in Balneário Camboriú.

Over more than five years of continuous collaboration, the work covered advertising campaigns, institutional videos, and commercial content for leading brands across the Vale do Itajaí region.

Acting primarily as Director, the role involved defining creative and strategic direction, overseeing production workflows, and leading on-set execution, while also contributing as filmmaker and editor on key campaigns.

The production process emphasized innovation and technical experimentation, incorporating artificial intelligence tools into creative development, visual exploration, and post-production workflows. AI-driven techniques were applied to accelerate ideation, optimize editing pipelines, enhance visual treatments, and support scalable content production, without compromising narrative clarity or brand consistency.

The work focused on delivering high-impact audiovisual solutions through a combination of strong creative direction, technical precision, and forward-thinking production methodologies aligned with evolving digital and advertising standards.

Check the videos below.